Madonna and feminism

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The research question for the presentation is based on the idea of Madonna as a pop icon and whether she portrays an image of being an Anti-feminist or not. Madonna image is one that can be described as sexy, erotic and controversially vulgar. We can depict such images from her performances, lyrics and mostly from the image that the media portrays of the famous pop icon. The three main components behind Madonna and her work is her image portrayed, lyrics and symbolic menaing behind her music.

I would like to focus on one of Madonna¡¦s famous songs titled ¡¥Like a Virgin.¡¦ (Please view appendix 1) these lyrics clearly highlight a sense of innocence, the need of a male figure and it blatantly enforces the aspect of sexuality, through the title of the song, ¡¥Like a Virgin,¡¦ Which Madonna clearly is not. From listening and reviewing Madonnas music it seems that the themes represented in her music cover wilderness and survival, sexuality as mentioned before, romance, religion and urban survival. All these themes create a sense of character to the pop icon and some kind of identity for listeners and viewers of her performances.

We can question whether Madonna is a commodity for feminism or not. It would be correct o state that Madonna commodifies herself to accentuate her trademark image of a sex symbol, someone that represents the exploitation of women and the subordination of men. Madonna has the ability to seduce the media through her appearance. Thus making her an attraction to her audience.

After researching in the pp icon and examining her character and aim as a pop icon it wuld be interesting to question whenter Madonna can be classified as an icon that represents te ideology of Anti-Feminism. It is eveident that Madonna conforms to the ideology of patriarchy, she practices patriachla control, and sees into dfeminine resistance, Madonna clarly portrays a sense of individuality.

Madonna can best be described as a role model to her fans. She portrays an image that fulfills the wants and needs of her fans. Nvertheless we can assume that Madonna plays a role that is oiut of her character. She is simoly an icon that creates music and entertainment for the media. This is so becise the possibility of Madonna portraying a false identity and creating a certain culture seems eveident. Does Madonna create acts of feminism thrugh and act of mockery to cater to her audience? Or is Madonna a true feminst? Or can she be labaled as an antifeminist?

Madonna the queen of the world of mass media. Madonna has the ability to accentuate her talent through her music, performance, books and image. Madonna is an extremely popular pop icon not only with todays generation but from before, when she was first discovered throughout the media industry. In the 180¡¦s.

Our group decided on choosing Madonna as our research target because she is one of the most famous celebrities in the world, who portrays figures of ¡§empowerment¡¨ for the female gender as well as ethnic minorities, gays and lesbians. Madonna can be sen as a postmodern cultural icon, her performances challeng the traditional definition of women through keeping control over her life and career.

The definition of feminist and feminism

According to The Collins English Dictionary, 000, the word Feminist is a noun which is a supporter of the word Feminism, Feminism is a doctrine or movement that advocates equal rights for women. But it is just a brief definition only.

Conclusion

After complting our presentationa dn collecting all the relevant research to complete this topic it is eveident that Madonna does not qyalify as a genuine feminist. She seems to fit the role for a capitalist. From Madonna performance we can perceive that Madonnas main concern like any other pop icon, is to gain the popularity between her fans. The successful pop icon, acccentutes elements of equality between the different sex roles She does this throough her, lyrics, movies and character. Madonna aims to attract the female gender and at the same time provokes tem into beliebving and identifying themselves to Madonna. Nevertheless Madonna does also cater to the male gender. We see this though her sexualty, eroticism and also through her many other performance. This is simly a way to prove autonomy, She does this through indirectly entertaining and pleasing the male gender.

Therefore in conclusion, from our research our group has discovered that ,Madonna has exploited a successful marketing strategy that enables her to be labled as a profitable and successful pop icon.

Reference

1. Lloyd, F. (ed.) (1), Deconstructing Madonna, B.T. Batsford Ltd, London

. Collins, H (000), The Collins English Dictionary, HarperCollins Publisher

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Domestic Violence in Gay/Lesbian Relationships

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Domestic Violence in Gay/Lesbian Relationships

In society today when a spouse is domestically abused it is frowned upon to the point of great punishment for the accused. The accused party is most likely convicted of domestic violence charges and most likely sentenced to prison or in drastic cases…even worse. The same instances occur in same-sex relationships everyday, but they are not looked upon in the same light. The violence is still frowned upon, but there are no real "partner" laws to protect the abused partner and to allow them to have a basis to fight back on. Even though in the world today, gay and lesbian relationships are more prominent they are still looked upon in a different light in domestic violence cases.

Back in 14 there was a case ion Perth, Australia where a man by the name of Robert McEwan was arrested and charged with the willful murder of his same-sex partner of fourteen years. His partner was died from multiple stab wounds, but McEwan pled not guilty on the defense of the "battered wife syndrome". He claimed that he had been abused physically, emotionally and sexually by his partner for several years. In a long court case the courts decided to not proceed with the willful murder charge and the charge was put to a lesser manslaughter charge.Cheap Custom Essays on Domestic Violence in Gay/Lesbian Relationships

The case previously mentioned was one of the first and only same-sex cases that based it's actions on the "battered wife syndrome". The question arises in this area that if an individual is to base their actions on the "battered wife syndrome" then wouldn't it make sense that the couple would have to have a legal marriage title. The problem with this is that in many states in the United States and even places around the world do not recognize same-sex marriages and therefore a same-sex partner could not rely on the "battered wife syndrome" to serve as protection to them.

Society today has really begun to put a lot of focus on domestic violence, but as pointed out before the only relationships that they really look into are heterosexual relationships. With the gay and lesbian population increasing and becoming more of a culturally acceptable taboo society is going to have to start conforming some of their preconceived thoughts. It's amazing to see the statistics that 15%-0% of gay and lesbian couples are affected by domestic violence. As for gay men today domestic violence is the third most severe health problem facing gay men today…trailing behind only AIDS and substance abuse.

The major problem today with the issue of domestic violence in gay and lesbian relationships is that it still remains largely a taboo subject even within the gay and lesbian communities. A large quantity of gay and lesbian couples deny any sort of signs of domestic violence in their relationships and there is also the fact that there is a major fear that they will receive no help in their situation. In the heterosexual world, if a spouse is being abused and reports it to authorities then they can usually press charges and the law enforcement will look into the situation and place it in top priority. There are places for battered women to go and clinics to help individuals find help. In the homosexual world however the fear of being shrugged off or ignored and then to have to face the fear of the accused finding you out is a major fear. There is not yet enough of a cultural acceptance in society today to make the gay and lesbian communities totally equal to that of the heterosexual world. In time there may be perhaps a chance of the that occurring, but in the near future this is not a very likely occurrence.

Same sex violence is not going to be overcome easily. The main problem with the whole issue is that there is too much silence and there is going to have to be a break in the silence in order for there to be a break in the violence. There are going to have to be individuals that will step up and challenge the systems at the cost of comfortableness. The gay and lesbian communities are going to have to raise the awareness of domestic violence in gay and lesbian relations and let the world know that they aren't going to stand back and watch people get beaten with no assistance just because of a difference of views between the parties. It is not going to be an easy trek, but who ever said life was going to be easy. Sometimes people have to make the choice of living comfortably or shaking things up to make things right again.

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Montana " Does the novel Montana 1948 suggest that the pursuit of justice is more important than loyalty to ones family?" Discuss

If you order your cheap essays from our custom writing service you will receive a perfectly written assignment on Montana " Does the novel Montana 1948 suggest that the pursuit of justice is more important than loyalty to ones family?" Discuss. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Montana " Does the novel Montana 1948 suggest that the pursuit of justice is more important than loyalty to ones family?" Discuss paper right on time. Our staff of freelance writers includes over 120 experts proficient in Montana " Does the novel Montana 1948 suggest that the pursuit of justice is more important than loyalty to ones family?" Discuss, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Montana " Does the novel Montana 1948 suggest that the pursuit of justice is more important than loyalty to ones family?" Discuss paper at affordable prices with cheap essay writing service! Loyalty versus Justice, Montana 148 is the issue of a family torn between loyalty to one another and obeying the law to follow justice. In the novel we see that Wesley Hayden is forced to make this choice, and is not helped by the pressure of his dominating father Julian and his wife Gail, but Wes takes the right steps of pursuing justice and doing what is right.

"He looked exhausted….his face was pale", here David notes how big the load is on Wesley, emotionally and physically, and how he is having trouble with the issue of justice versus loyalty. Throughout the novel we see the load that Wesley has to carry. Deciding whether to put the accused and guilty behind bars or to remember that the accused and guilty is his own brother Frank and to be loyal to him, he has to put the loyalty aside and serve justice. Wesley has trouble putting aside the loyalty to his brother, "Maybe she's simply got it wrong", and implying that Marie has little knowledge of a doctor's procedures. Gail puts the guilty conscience onto Wes, and he takes the role of investigating his brothers accusations. Wes knew from the start that this wasn't going to be easy and realises that it is just "simply too hard", is now stuck and cannot get out until the problem is solved. When Wesley realises that his brother is guilty, loyalty was yet still an issue "He didn't want to go to jail. Not here in town", he yet again saves his brother the embarrassment from the Bentrock community, by turning his own basement into a jail. Even though we see Wesley is still trying to be loyal to his brother, he chooses the difficult, but more justified side and arrests his brother Frank

By arresting Frank, Wes must confront his family members, especially his dominating and powerful father Julian. This is when Wes finally finds the courage and stands up for himself and ignores his father dominating and abrupt orders. Julian, still being controlling, has obviously chosen loyalty over justice. "This is your brother here. My son!". This comment made by Julian, doesn't really have anything to do with family loyalty, it comes from arrogance and trying to save the Hayden family name in the Bentrock community, as your son being locked up for sexual harassment, is bound not to look too good. "My god. My god, boy. Stop this now. Stop this before I have to". Julian has no beliefs in justice and is only thinking about himself and his favouritism to his son Frank and not what it is doing to Wes. "I cant let him loose. Not and live with myself". Wes stands up for his rights and beliefs and for the first time goes against his father's wish and does what he believes is the right thing to do. Wes carries on and erases Julian's orders and goes on to pursuing justice.

Even though Wesley makes the right choices, by following justice, it never really pays off for him in the end. In the novels epilogue, we note that Wesely never really gets congratulated for his hard work and efforts and gets the tribute he deserves. The town of Bentrock never had to decide whether Frank was innocent or guilty, "You see, I knew- I knew! I knew- that Uncles Frank's suicided had solved all our problems", this comment made by David, brings to our attention, that by Frank killing himself really did solved everyone's problems. Wesley didn't have to march his brother into jail, there would be no trial and no one would have to make the hardest decision of all, if he was innocent or guilty. In the end, every one knew what would really happen to Frank, but it never really mattered, because once again Frank got the big send off and his image was restored, just because he was a war hero and yet again Wesley's was not. Deep inside, Wesley still felt the pain and anguish of these events, which in the end resulted into cancer, and took the better of him. This is how the novel shows us that justice can often be a difficult, but the right choice, the pain of his choice still lived inside him.Cheap Custom Essays on Montana " Does the novel Montana 1948 suggest that the pursuit of justice is more important than loyalty to ones family?" Discuss

Family loyalty is an important element in Montana 148, the decision between loyalty and justice, simply became a dilemma between the Hayden family. The strain on Wes to decide whether his brother was innocent or guilty, had immense pressure on him, especially from the Hayden family members, who tried to show loyalty to one another. In the end Wes couldn't have made any other choice and at the expense of his family pursued justice.

Please note that this sample paper on Montana " Does the novel Montana 1948 suggest that the pursuit of justice is more important than loyalty to ones family?" Discuss is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Montana " Does the novel Montana 1948 suggest that the pursuit of justice is more important than loyalty to ones family?" Discuss, we are here to assist you. Your cheap custom research papers on Montana " Does the novel Montana 1948 suggest that the pursuit of justice is more important than loyalty to ones family?" Discuss will be written from scratch, so you do not have to worry about its originality.

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Critical thinking and descision making

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Critical thinking is the process of using the available facts and using them to infer what should be done in a certain situation. For example relating to the IT field, I know that something is not working correctly but I don't know why. First, I need to determine what the last repair was that was made to the machine in question. In order to properly repair the machine, I need to know did another customer engineer add new drivers, did someone delete a file, has a driver become corrupt somehow; all of these questions need to be answered to obtain a proper view of what the problem is.

Decision making is the process where thoughts are turned into actions. Again, I use the IT field as my reference. In using the PC analogy, once you have thought through what the problem could be you must decide what must be done.

In order to be successful, decisions and critical thinking should be intertwined. When using critical thinking you must decide what the most relevant information is and what can be ignored. You must decide what the end result should be. The inherent marriage of decision making and critical thinking is almost impossible to divorce one from the other. This is not to say that it can't be done, but the end result is usually one that ends in disaster rather than success.

When a decision is not critically thought out, mistakes are inevitable. For example You make a decision to purchase a TV larger than the current one you own because it would look better in your living room. You make the purchase but find when you get it out to your VW Bug; you don't have the room to put the 50-inch box. Had true critical thinking played a role in this decision, two things would have happened One, you would have purchased a smaller TV that would fit neatly into your compact sports car or two, pay a delivery charge to completely bypass the issue.

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The above illustration backs up the idea that critical thinking can greatly improve and simplify your life. First and foremost, it allows you to filter out the irrelevant information and aide in process of getting to the heart of the issue. Second, decisions can be made with a greater amount of accuracy. Using critical thinking can ease complicated scheduling issues. It enables you to prioritize your activities for the day and to ensure that any new undertakings are realistically sequenced and slotted into your schedule.

I personally am required to use critical thinking every single day in my employment. Working for a nationally known company, not only do I have a reputation to uphold, I have a client base that must be kept satisfied with my level of provided service. These clients have a significant financial impact on the earnings for my company. Using critical thinking is a must do in order to maintain my position with NCR. In any given day, I am inundated with service calls. One day, for example, I may have a majority of my calls in a local driving area and one call that is several hours drive away. I must assess the level of service we are contracted to provide the clients and work out a way to take care of the hot issues. If the in town calls are just vicinity or preventative maintenance calls, I automatically ascertain that the out of town call needs to be taken care of first to ensure customer delight and corporate wide satisfaction. If this decision is made incorrectly, clients can impose fines, demand refunds, and ultimately, not renew their contract. Critical thinking allows me to maintain satisfied clients and ensure my company is gaining clients and revenue.

I also use critical thinking while trouble shooting issues at a client site. I am given very limited information when assigned a call in my work queue. From the little information supplied to me, I need to find out who originally placed the call and collect the detailed information from them. Typically, the answers I do receive are just as vague as the information initially given at the time of assignment. At this point, I must first find the offending unit, assess the symptoms try and dissect and diagnose what the root cause of the failure is. The trick is to do this without replacing parts at random until the unit is once again repaired and working. By utilizing my own critical thinking skills, I am able to save myself time and frustration and the company and client money.

Decision making and critical thinking are not only found in the workplace, but in my personal life as well. Utilizing these two processes in conjunction with other processes like follow through are definite ways to set ones self up for success in most endeavors undertaking.

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Future Career Opportunities

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Future Career Opportunities. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Future Career Opportunities paper right on time. Our staff of freelance writers includes over 120 experts proficient in Future Career Opportunities, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Future Career Opportunities paper at affordable prices!

From the beginning of a child's life parents always dream of what their kids will grow up and be. Every parent's dream is for their kid to be very successful and make a good living. Many parents dream of their kids being very rich. Lawyers and accountants make the money parents dream of their kids making. A lawyer as well as an accountant make the big bucks everyone dreams of making. These are two great careers one should explore when thinking about a lifetime job. These two careers are both good choices, but they have their differences. Among these differences are their salaries, education requirements, and skill requirements.

Lawyers and accountants both make great money, but their income can differ. The amount of money one earns depends on several factors. Most accountants coming out of college with a bachelor's degree earn between $,000 and $5,000 a year. Senior accounts can earn up to $50,000 a year. Owners and partners of firm can earn $100,000+ a year. These opportunities are rare, but can be reached. An accountant with a major earns considerably more than one with just a bachelor's degree. A CPA makes more money than all the rest of accountants. Lawyers can make even more money than accountants. Lawyers starting in salaried positions earn an average of $7,000 a year. Starting salaries with the federal government are about $,00 to $6,000 depending upon their education level and specialization. An experienced lawyer in a private practice earns an average of $115,000 a year, as compared to an experienced lawyer working for the government who earns about $68,000 a year. The potential money is enough to make anyone want to be a lawyer or accountant. But, before making the big bucks, one must first obtain a degree.

College is a must for an accountant or lawyer. The minimum educational requirement for accountants is a bachelor's degree in accounting. Programs for obtaining a bachelor's degree are offered throughout the country. Some positions require one to have a master's degree in either accounting or business administration. One with a master's degree can earn considerably more money than someone with just a bachelor's degree. Continuing education courses to renew their license is required for those holding CPA designation. Educational requirements for lawyers include a bachelor's degree plus three years of law school. In order to get into law school, one must first take an examination called the LSAT (Law School Admission Test). One must also graduate from an American Bar Association, which means it is an approved college or university. After completing law school one must take yet another test. This one is the bar examination. One must take it for the state in which they plan to practice. After passing this, one can begin the law practice. After obtaining a degree, the next step is to find a job.

There are vast areas in which one can practice law or accounting. Employment for accountants is broad. Accountants may work in one of the following areas public accounting firms, federal government, corporations in an industry, state government, or local government. The 1st century offers great job opportunities for accountants. In Jane Shaddrix's book The Accountant Today, she says, "As tax laws and other financial matters become more complex, the demand for accountants will grow tremendously" (116). There is expected to be hundreds of new jobs for upcoming accounts in the next five years. Job opportunities will be easy to find. A good law job is important as well. There are many choices. In Shelly Field's book 100 Best Careers for the 1st Century, she says, "Careers in law are as varied as the people who work in the field" (181). Individuals may choose several paths to take. One may work in large firms, small firms, or in their own private practice. They may also work in corporate legal departments or in legal aid offices. There are many areas in which a lawyer can specialize. They may specialize in areas including criminal law, patents and trademarks, tax law, corporate law, aviation law, maritime law, family law, general law, government law, etc. There is expected to be many job opportunities for the 1st century. Shelly Fields say, "Given the demographics of society, the new century will most likely see specialization in law for the elderly." One has many opportunities for a job once receiving a law or accounting degree.

Help with essay on Future Career Opportunities

When looking for a career, one should explore vast fields of study. Not everyone is meant to be a lawyer or accountant. The ones who do become lawyers or accountants will fulfill their parents dreams of them someday making the big money everyone dreams of. The school is lengthy, but in the long run a job as a lawyer or an accountant can be very beneficial.

Please note that this sample paper on Future Career Opportunities is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Future Career Opportunities, we are here to assist you. Your cheap custom college paper on Future Career Opportunities will be written from scratch, so you do not have to worry about its originality.

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Charlottes web

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Charlottes web. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Charlottes web paper right on time. Our staff of freelance writers includes over 120 experts proficient in Charlottes web, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Charlottes web paper at affordable prices!

A major theme that runs though Charlotte's Web is that of cycles of life, especially death and rebirth. Many things change for the characters in chapter 1. Wilbur goes though a metaphorical birth and death. Charlotte is at the start of her physical death and rebirth. And Fern has moved on from her friendship with Wilbur.

This is highlighted at the start of chapter 1. The chapter starts at the beginning of a new day, this is symbolic of what is about to go on in the story. The start of a new day is the start of that days 'life' or the start of its cycle. When night comes it the day 'die's' it comes to the end of its cycle. And the next day it is 'reborn' and it starts its cycle again. This mirrors the metaphorical death and rebirth Wilbur is about to go on and the Charlotte's physical death and rebirth.

Wilbur (if has know it or not) has been avoiding death all his life. When he was first born Mr Arable was going to kill him for being a runt. But he was saved by Fern. At the Zuckerman's farm the goose told him that he was going to be killed in wintertime. Charlotte then saved his life by writing words in her web, that show everyone just how special he was. In Chapter 18 Wilbur is worried about his life again. He asks Charlotte if she thinks he will die at wintertime. Charlotte replies that she think he will win the prize. He might even live-forever? Wilbur then asks what she is doing; she replies that she is making something for herself. Charlotte seems a little different.

Chapter 1 changes the focus from Wilbur trying to prolong death onto Charlottes impending death. The theme of life cycles is raised again when Charlotte lets Wilbur that she wont be able to see her children in spring.

If the next season is spring it is logical to assume that that it would be very close to winter. Both winter and spring have connotations that reflect the story. Charlotte dies in winter which is symbolic of death, and she metaphorically is reborn though her children especially 'Joy', 'Aranea' and 'Nellie'

It's interesting to note that Charlotte dose her greatest work in the last moments of her life. She have laid all her children, and wrote the words that will ensure Wilbur a long life in her web. She dies soon after.

Her physical rebirth will take place in the form of her childen and especially …

Wilbur's metaphorical death starts the moments Charlotte lets him that she is dieing. Though the text never dwells on Wilbur's response it can be assumed that he would be never sad to here his as he is a very loving and caring pig. He looks up to Charlotte as a mother figure. He might also feel guilty that she has spent all this time protecting him, while her own life is slipping by her.

This bad new is immediately impacted with more bad news from Templeton. He tells them that the pig next door has won the prize. And he suggests that Mr Zuckerman might 'change his mind on him' this feeds into Wilbur's insecurities. Wilbur becomes doubly paranoid as he knows he wont have Charlotte to protect him anymore. Also (though Wilbur doesn't know it) Fern has grown apart from him. He was now lost all the people he hold close to him. His 'rebirth' happens when he has a realisation of his true identity. When Charlotte writes 'Some Pig' Wilbur doubt's that he really is 'Some Pig'. Next when Charlotte writes 'Terrific' he tells Charlotte that he isn't Terrific. When she writes 'Radiant' he starts to believe that he is radiant.

It is interesting why Charlotte has chosen the word 'humble' as her last message to the world. She has chosen this word because it best typifies Wilbur. Charlotte examples to Templeton the duel meaning of the words humble 'Not Proud' describes his personality and on a lighter not it describes his physicality as he is 'near the ground'. His 'rebirth' happens when Mr Zuckerman says "Now isn't that the word for Wilbur" Because Mr Zuckerman is rejoicing in who Wilbur is, not that there is writing in the Web. This makes Wilbur been loved and safe. Wilbur fears are but the rest when he wins the special prize.

This chapter is also about Fern's moving on. While both the families are morning the loss of the prize Fern is more interested in the attractions of the fair, she asks her mother for money and she is abruptly cut down. She cries because of it, not because Wilbur has lost first prize.

After the find out that Wilbur will get a special prize Fern is excited but this is short lived as she soon asks for more money, once again she is denied.

This shows she would rather play at the fair than see Wilbur get his prize. At the end of the chapter we find out that she wants to go play with 'Henry Fern'.

It can be seen that Chapter 1 deals with the themes of 'life cycles, metaphorical, and physical 'death' and 'rebirth'. The language, style and structure takes Wilbur though a metaphorical birth and death, and Charlotte though the beginnings of her physical death and rebirth.

Please note that this sample paper on Charlottes web is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Charlottes web, we are here to assist you. Your cheap custom college paper on Charlottes web will be written from scratch, so you do not have to worry about its originality.

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Print advertising 'it runs in the family'

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Any advertisement, whether it is on a billboard, magazine page, or television screen, the advertising firm and people associated with its creation try to get a unique message across to a preferred audience. This is usually done by using manipulative techniques to encourage a response in the advertisement's target audience. There are many techniques used to manipulate the viewer, those of which would be all related to the AIDA theory of attention, interest, desire and action. The use of these four core techniques provide a good basis on how successful the advertisement would be. Creators of a particular advertisement incorporating these techniques in a way that aren't usually distinguishable at first. With the print advertisement of "It Runs in the Family" a number of these factors that determine the successfulness of the advertisement come into account.

Through genre, a target audience which every advertisement has is determined by the genre. For this particular advertisement for "It Runs in the Family", the particular audience it's aimed at is noticeably of family. The most obvious feature of determining the target audience is of the slightly casual and formal type portrait of a family as the advertisement's main image. The fashion in which the advertisement is advertised suggests that it is mainly aimed at adult audiences which are reaching, past or are at the family stage of their life. The impact on any other audiences is fairly light because simply, the film isn't set out to attract them particularly. Such as trying to get people who view action movies to see "It Runs in the Family" where simply, it won't work out because these action viewers are interested in heavy, blown up advertising, not a main image of a family.

The advertisement persuades the target audience to fall for the movie in a sly way. This slyness is done in a fashion where the symbols and use of language is presented in way to best suit the target audience and have persuasion. One way is through the slogan of the movie being "Some families can survive anything. Even each other" how it sums up the movie in a small phrase, making people curious and want to find out about the movie. The two main actors in the movie are father and son and the title of the movie, "It Runs in the Family" gives the sense of the saying like father, like son which tells us that some characteristics of one character is the same of another character. This would immediately bring out the point that a character in the movie wants to be unique, but is frustrated that they have inherited another characters attributes and wants to rid of these. The captioned text the advertisement has gives us hints that this is true.

The way the family is presented to us is that they are giving the impression that they are of middle to upper class of society. They are all well dressed, being in trend for the younger family members and upper-class style clothes with jewellery for the two elderly members. From the impression that the photo gives us as they are middle to upper class, they would be bonded and in touch with one another where they would have qualities of a typical family.

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The advertisement encourages societal values by promoting a family that sticks together no matter what is thrown at them, which is encapsulated by the advertisements tag line of "Some families can survive anything. Even each other." Families would also be attracted to the film by as the final line of the caption being "about the loving, frustrating, reassuring, insane and ultimately inescapable bonds of family" which promotes a typical family where issues like the caption states are faced by families worldwide.

A gimmick used to achieve the advertiser's purpose also persuades the reader to take action and gains their attention and interest with viewers of the advertisement being drawn to a chance to "Win one of 50 double movie passes" stated boldly which is attached to a coupon. Some viewers might ignore the competition and read the article anyway. The aim of the bold heading would be to gain the attention of viewers for a competition, then persuade them to read the article as a type of condition attached to the competition through a decision to see the movie.

I think this advertisement would be successful for its 'family' orientated audiences. Being apart of the 'family' genre which is more challenging to sell to, the advertisement has implemented aspects of attention, interest, desire and action effectively. Through its use of these factors, this particular advertising campaign as a magazine advertisement would be successful. The creators have used unique features of the factors to successfully make the advertisement work.

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